Breaking Out of Beauty: My Journey of Pivoting from Product Business to Botanical Education

In the world of entrepreneurship, change is inevitable. As the founder of Corvus Botanicals, where I've been handcrafting natural, organic and botanical skincare since 2017, I've decided to embark on a new adventure—closing my product business and pivoting to education. This decision has been fueled by the challenges of scaling while juggling the joys and demands of new motherhood. Today, I want to share the reasons behind this shift and unveil the exciting path ahead.

The Corvus Botanicals Story

Corvus Botanicals has been a labor of love, bringing natural skincare products into the lives of many. From soap bars and shampoo bars to lip tints, candles, and lotion sticks, each product has been crafted with care, using the finest botanical ingredients. However, as the business grew, so did the complexities of scaling operations.

The birth of my child brought a newfound perspective. Scaling a product-based business while being a new mom posed unforeseen challenges. The late nights crafting the perfect soap bar and the meticulous sourcing of ingredients became an overwhelming task. I work by myself, with no employees. So with fulfilling orders for my customers and wholesale shops, it became all too much.

I started resenting my business when I had to be in my workshop for hours on end, away from my daughter. It was time to reassess my priorities and find a way to share my passion for herbal creations without compromising my role as a mother.

The Decision to Pivot

Closing the product side of Corvus Botanicals was not an easy decision, but it was a necessary one. I could either hire employees so that I could scale, I could sell the business, or I could shut down entirely. But none of those options felt right for me.

So, instead of viewing it as an end, I see it as a transformation—a shift from tangible products to the intangible beauty of knowledge. The decision to pivot to education was born out of a desire to empower others to create their own botanical wonders at home.

I know this will be a hard transition for some of my loyal customers, but this truly feels like the direction I am being called towards. And I feel strongly that this is the right path for me.

Why Education?

Education is the cornerstone of empowerment. My journey into the world of botanical creations started with a simple curiosity and a deep appreciation for nature's gifts. I want to ignite that same spark in others, enabling them to embark on their own home-herbalist journey.

Moreover, the digital era has opened up unprecedented opportunities for learning and sharing knowledge. Online courses and resources provide a flexible and accessible way for individuals to dive into the world of home-herbalism from the comfort of their homes.

The New Chapter: Herbalist Education at Corvus Botanicals

Understanding the Transition

As Corvus Botanicals transitions from a product-based business to an educational hub, the focus shifts from selling finished products to empowering individuals to craft their own. This shift is not just a change in offerings but a transformation in the way we connect with our community. 

What to Expect

Our new chapter brings forth a range of online courses and digital resources designed to demystify the art of botanical creations with a slow and seasonal living approach. From beginners to enthusiasts, there will be something for everyone. Here's a sneak peek into what you can expect:

1. Creating Botanical Skincare Products at Home

Unlock the empowerment of creating your own skincare products with ingredients sourced from your kitchen and garden. From salon-quality shampoo bars, rejuvenating face serums to nourishing lotions, this course empowers you to replace store-bought products with handmade, natural alternatives. And not like those terrible Pinterest fail recipes. I’m giving you MY own five-star-review, tried and true recipes that have had a huge fan following throughout my time selling cosmetics.  

2. Beginner Herbalism: Crafting Your Own Home Apothecary

Embark on your herbalist journey and learn about the essential herbs, their properties, and the basic techniques to create your own home apothecary. The course includes step-by-step video tutorials, herbalist recipes, downloadable guides, and printables to reinforce your learning.

3. Herbalism for the Kitchen: Nourishing Your Mind and Body

Discover the culinary benefits of herbs and seasonal produce for both your health and well-being. This course delves into the intersection of herbalism in the kitchen and following the rhythm of the seasons, guiding you on a journey to make food that not only connects you with the Earth’s abundance but also nourishes your soul.

4. Wildcrafting: Connecting with Nature Through Art

For those inspired to connect with Nature through art, our course on wildcrafting provides insights into crafting through the seasons, utilizing natural and biodegradable materials, and creating tasteful art pieces that connect you with Nature in your home. This course will provide step-by-step instructions, is friendly for all ages and skill levels, will promote nature connection and education, and can double as seasonal decor for your home. 

Accessible Learning for All

Recognizing the diverse learning preferences, our courses will be accessible in various formats—video tutorials, written guides, and printables. Whether you're a visual learner or someone who prefers reading, we have crafted our resources to cater to your unique needs.

The Personal Touch

While the courses are designed for online learning, we understand the importance of a personal connection. I will continue to be active with my IG community, answering questions and showing up as a digital creator. As always. It's not just about learning; it's about building a community of like-minded individuals passionate about the art of herbcrafting and following the rhythm of the seasons.

Conclusion: A New Beginning

As I close the chapter on Corvus Botanicals' product business, I am filled with excitement for the journey ahead. The decision to pivot to education aligns with my passion for sharing the beauty of natural creations with the world.

I invite you to join me on this new adventure, where we will not only learn together but also grow together as a community of botanical enthusiasts.

As for the wrap-up process for the remaining products I have in stock, I will be having a HUGE sale in two weeks from today for our annual Cyber Week Sale. You will see deals up to 40% off, which we’ve never done before.

And when it’s gone, it’s gone. So you’ll want to stock up on all your favorites before they are gone forever. It’s bittersweet, I know.

Visit our website at in the coming months to explore our upcoming courses, resources, and updates on this exciting transition. And you can expect the Spring of 2024 for the first course to be released!

Thank you for being a part of the Corvus Botanicals family, and I look forward to the blossoming of this new chapter in our shared journey.